Weddings are very special occasions for everyone involved. Behind every bride and groom are often two mums glowing with pride. The lovely things these ladies have done to help the happy couple make it to the aisle are often stories that go untold. Gina Bacconi, a luxury womenswear brand specialising in occasionwear and Mother of the Bride outfits, wants to change that and bring these fabulous women to the forefront.
Founded in 1913 in East London, Gina Bacconi has been helping women look gorgeous for over 100 years. The current collection of occasionwear, Mother of the Bride outfits and party dresses features modern silhouettes designed to flatter and make the wearer stand out in the crowd. However, it’s not just a fabulous outfit that a Mother of the Bride deserves.
To help brides and grooms thank the special women who have played an important role bringing them up, Gina Bacconi has started the search for Mother of the Bride or Groom 2016. Whether you’re newlyweds or currently planning your wedding, the brand invites you to nominate your mum and share your story about the wonderful things she’s done in the run-up to your wedding.
As a special treat for the winning mum, Gina Bacconi will invite her to their London showroom, an amazing space with exquisite dresses from past collections on display. There she’ll be pampered and preened, allowed to choose an outfit from the SS16 collection and be given a gift bag full of lovely goodies.
Brides and grooms can nominate their mums (or the women who are very close to their hearts) via this online entry form. All they need to do is:
- 1. Upload a picture of the person they’re nominating
- 2. Tell Gina Bacconi her name
- 3. Write a short explanation about what she’s done to make their wedding day even more magical
Friends, family and the general public are invited to vote on who they think is the most deserving mum. On April 11th 2016, the votes will be counted and the winner announced.
Entrants must be aged 18 or over and a UK resident. More terms and conditions can be found on the online entry form.